This time last year, fans of James Dashner's The Maze Runner series were eagerly awaiting the release of the the first movie adaptation. Starring Teen Wolf hottie Dylan O'Brien in the titular role as Thomas, the movie proved to be a hit with fans, and whilst some were addled by the changes, it remained for the most part, a bloody good YA Adaptation.
Fast forward to a year later, and the release of the sequel, [Maze Runner: The Scorch Trials](tag:1142567), based upon the second and third books (these last two films will be a merging of both), is almost upon us. Fans of the book are well aware of the Private Sector Organization known as Wicked (WCKD in the movies), but for new movie fans, the folks behind the marketing campaign are revolutionizing the way in which they introduce us to them.
1. Who are WCKD?
WICKED (WCKD) - an organization originally formed to find a cure for The Flare. After the outbreak of the deadly virus, the remaining governments of the world combined their resources to set this organization up, for the world was in desperate need of a cure.
The one thing you should never forget ladies and gents, is that WCKD... is good. Or at the very least, WCKD believe they are good, and want you to do so, too. The books are brilliant in that readers' opinions vary greatly as to whether or not this is actually true. By the end of the series, you'll know everything you need to about the organization, and the decision on whether or not they are indeed "good" lies with you and is largely open to interpretation.
I won't lie, I finished the series almost two years ago, and I'm STILL on the fence about WCKD. Unlike The Hunger Games', "The Capitol", not all of what WCKD do is done to directly benefit themselves. They seem to tow a very fine line between right and wrong, and that my friends is why they're such an intriguing organization and aspect of the Maze Runner world.
2. So, WCKD are good, and they're here to help with The Flare. What's The Flare?
The Flare - a virus that slowly eats away the brain, and eventually turns victims into blood-thirsty and insane humans who consider cannibalism to be an every day objective. People who get the Flare are called Cranks.
Ah, The Flare. You can look forward to hearing a LOT more about this in the second movie, as this is where we start to get answers to a lot of questions raised in the first movie. The Flare is the deadly virus wiping out the human population one crank at a time, and it's this very virus that WCKD are here to combat. Helpful little infomercials like the one above have been created as part of the movie's marketing campaign, to help humanity recognize the signs of symptoms of the virus.
The important thing to note, is that the virus spreads FAST. Affecting the way your loved ones think, feel and look. Once the paranoia and hallucinations start, you're probably already too far gone, and with the virus affecting not only your organs but your very brain chemistry, all hope can be lost very, very quickly.
With no cure for the deadly virus, prevention is key in order to protect the ones we love. WCKD might be actively looking for a cure, but when a virus spreads as fast as The Flare, precautions must be taken. Lest your friends and loved ones end up as Cranks.
3. So I know who WCKD are, I know what The Flare is, I know the signs and symptoms to look out for, but what happens to those who do have The Flare? What if we can't prevent it?
Well this ladies and gents, is where we come full circle. If you know someone who has unfortunately contracted The Flare, the best thing to do is to put your faith in WCKD, and give them a call. Naturally all they want to do is help. It's what the organization was created for, and it's what they specialize in, so let the professionals do their job, and trust in WCKD.
You can catch Dylan O'Brien as Thomas and the rest of the Gladers later this year in The Scorch Trials. Keep a keen eye on newcomers and Game of Thrones Alumni Aiden Gillen, who joins the cast as Rat-Man, and Nathalie Emmanuel as Harriet, as well as Shadowhunters actress Kat McNamara.
Always remember folks,