She's one of the most bankable actresses in Hollywood, but that doesn't mean Melissa McCarthy is content to just watch the dollars roll in. Melissa has never failed to make us laugh in new comedy classics like Bridesmaids and Spy, and now she's getting serious about an issue that really matters to her: wearable fashions for all women.
We know she has a respectable interest in fashion, as evidenced by this sartorial wonder she presented to Jon Stewart.
But it turns out Melissa can do way more than make a garment out of a fellow comedian's many expressions (Project Runway, feel free to take this as your next challenge idea).
She noticed that the "plus size" sections of stores are almost always separated from the rest of the clothes and often much less substantial, and that causes problems for any group of gal pals who just want to shop with their friends.
I don’t like the segregated plus section. You’re saying: ‘You don’t get what everybody else gets. You have to go shop up by the tire section.'... I said [to retailers, ‘Run the sizes as I make them and let friends go shopping with their friends. Stop segregating women.’ And they said, ‘Okay.'
To combat this problem—and, by extension, the prejudice against women who don't fit into sizes deemed acceptable by designers—Melissa is taking matters into her own hands.
She's designed her own clothing line that doesn't put restrictions on sizes
Seven7, Melissa's newly launched collection, doesn't confine itself to regular sizes or plus sizes. It ranges from the conventional (but limiting) 4-16 to 14-28 and 1X-4X range. At the end of the day, the actress just wants every woman to feel like her taste needs are being met regardless of the number on their label.
Women come in all sizes. Seventy percent of women in the United States are a size 14 or above, and that’s technically ‘plus-size,’ so you’re taking your biggest category of people and telling them, ‘You’re not really worthy.’ I find that very strange.
She makes an astute and necessary point. The majority of American women simply don't fit into the constraints labels refuse to change. Instead of telling millions of women to "just lose weight" (the normal strategy for the uninformed or unsympathetic), Melissa has proclaimed that confidence and style shouldn't depend on your waistline.
Seven7 has made its debut in stores like Macy's, Lane Bryant, and Nordstrom, and if her earlier successes are any indicator, I think we can expect some major turnouts for Melissa McCarthy's new pet project.