LEGO has just unleashed a new commercial featuring some of the Star Wars: Episode VII - The Force Awakens merchandise you can get your brick loving hands on.
The short commercial features a new look at Poe Dameron's unique black X-Wing, as well as Kylo Ren's command shuttle, both of which we've seen before. However, perhaps most interesting of all, is that the LEGO commercial could reveal a small piece of story regarding Episode VII. Once again, it seems droids might be at the center of the story.
Check out the commercial, which also contains the first sounds of BB-8, below:
The bombastic voiceover states:
"You can build the X-Wing and save the droid. Load the weapons, climb aboard, open the wings and blast into action! Watch out it's Kylo Ren!"
Does this therefore imply some major significance to the character of BB-8? He/She's certainly featured extensively in the short snippets of Star Wars Episode VII - The Force Awakens we've seen thus far. It seems Poe Dameron may have been dispatched to Jakku to retrieve and protect the droid, which has something of importance that Kylo Ren wants to get his hands on. If this is indeed the case, it's not hard to draw comparisons between this story and to the original tale of Star Wars: Episode IV - A New Hope.
Of course, this is all just speculation at this point - it may simply be a scenario developed by the LEGO marketing team to sell the toys with the assets they had on hand. However, given Star Wars and LEGO now enjoy an extremely close relationship, I wouldn't be surprised if elements of the story had been released to LEGO's marketing people to help with promoting both their products and the movie.
Hopefully, we can expect more information to emerge September 4th, which has been turned into a special Star Wars marketing day dubbed 'Force Friday.'