ByRob Harris, writer at
Sometimes I play video games.
Rob Harris

We all know that The Force Awakens is going to make boatloads of cash, but exactly how much are we talking?

Well, according to Macquarie Securities' Tim Nollen - an industry analyst who ought to know - merchandise alone could generate up to, wait for it...

$5 billion!

Yup. That's even more than the record-topping Cars 2, which netted a cool $3 billion.

Disney has always done well in the retail market, leveraging their properties through toys and causing every child to beg their parents to buy the latest source of playground pride. In the fiscal year for 2014, Disney earned $2.54 billion in licensing and publishing revenue, compared with the $45.2 billion total retail sales of licensed products.

Official merchandise for The Force Awakens will start to hit store shelves this week, with major retailers like Toys 'R' Us, The Disney Store, and Walmart readying their employees for the mayhem that's sure to ensue on 'Force Friday.'

But if you can't wait until then, Disney will unveil their new Star Wars merchandise line during a YouTube feed tonight. Nollen says the event will consists of:

"Announcing and un-boxing a new product roughly once every hour from a total of 15 different global locations."

Well I know what I'm doing with my evening.

Star Wars: The Force Awakens opens on December 18.

[Source: THR]


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