Disney has ditched gender-specific labels on their kid's Halloween costumes this year in a move that sends a strong message to children that they can be anyone they want to be when they dress up.
Instead of dividing their costumes into 'boys' and 'girls' categories with the predictable opposing camps of macho, fake muscled superhero suits and saccharin sweet pastel princess dresses, all of the costumes will now be grouped together under the inclusive heading of 'kids.'
Although the photographs of the children wearing the costumes seem to be recycled from last year's collection and are still very gendered, Disney has labelled all costumes as for 'kids.' The UK site perhaps shows how the website will eventually look however with totally neutral images of all the costumes not being worn by a child of either gender.
Personally, I think this is an absolutely awesome step for Disney to take and it's so refreshing to me that the company is trying it's best to be accessible and make Halloween magical for all children.
I was never a 'girly girl' as a kid and I constantly had to pick my Teenage Mutant Ninja Turtles or Bucky O'Hare costumes from a rack that explicitly told me they weren't for me, and although I felt like a bit of a badass to be breaking the rules, I know a lot of friends who didn't wear the costumes they really wanted to simply because it said it was for 'boys.'
Halloween is a time for fulfilling fantasies and being told that you shouldn't transform into the character you love the most because they are the opposite gender to you seems stuffy and archaic.
My friends 3-year-old son went trick or treating as Elsa from Frozen last year after much crying and whinging about not wanting to be Kristoff because "he's boring and has no ice powers" and nobody batted an eyelid, despite his mom's fear he would be picked on. At the end of the day, everyone just wants to see kids being happy and having a good time, and that is what they should be encouraged to do!