As someone who's never paid for even the most basic cable package, I've been anxiously awaiting the day Comcast, Time Warner, and their ilk finally catch up with the times (and actually learn some customer service, but that's a different story).
So many of us have started watching TV entirely through online platforms, and every year it feels like more and more people are adopting the model. Contrary to popular belief, it's not that cordcutters aren't willing to pay, we just prefer services that were made specifically for easy access and endless options.
Oh, and unhealthy amounts of binge-watching.
In a recent interview with CNBC's Mad Money, Netflix CEO Reed Hastings revealed that he, too, believes that the conventional way of watching TV is on its way out. Of course, he has a major stake in this discussion, but as the head of an ever-expanding company that accrues data on viewing patterns, I'd say he's probably well-suited to back up his claims.
"We are just a learning machine. Every time we put out a new show we are analyzing it, figuring out what worked and what didn't so we get better next time."
And just how long does he think it will take before the transition finally happens? Oh, only 10-20 years from now! Meaning we could be done with cable monopolies AND have a near-infinite amount of content before even finishing paying off our student loans.
With Netflix and its contemporaries showing constant growth and experimentation (not to mention increasing recognition for shows like Orange Is the New Black and Daredevil), it's only a matter of time before digital becomes the norm.
In other words, he is really happy they didn't end up moving forward with that whole Qwikster thing. Because no one wants to Qwikster and chill, I guarantee it.
For our next Moviepilot Magazine, it's all about fear. So we're polling our readers to find out what terrifies them. You can help by answering the question below!