The original trailer for Batman Begins was an artistic piece with incredible depth and a unique style, serving to introduce a modern audience to a new generation of Batman films.
Despite the final product coming across as almost a short film in itself -- with voiceover by Bruce Wayne which wasn't used in the film -- it was actually written quickly by Jonathan Nolan, as he recently revealed on Reddit.
The trailer was then quickly made and released, in order to kill public expectations that Batman Begins would be camp and lighthearted, like previous renditions of Batman.
As you can see, the teaser trailer revealed that the film would be dark -- far darker than previous on-screen Batman incarnations, which then paved the way for The Dark Knight, followed by The Dark Knight Rises.
The trailer itself is almost revolutionary in its approach to advertising; rather than building-up hype by revealing spoilers, the short reveals nothing about the plot, and only limited information on characters and the actors involved.
Yes, we see Christian Bale and Michael Caine, but besides that the trailer left us in the dark, while still managing to inspire interest in the film.
Instead of advertising the film by divulging information vital to the plot, the teaser instead introduced the tone of the film and Batman's state of mind. Really, it's finely-crafted art.
So why aren't more trailers like this?
In fact, recently some filmmakers have criticized their trailers for revealing too much about the content, or even plot of the film.
Jurassic World director Colin Trevorrow revealed in an interview with IGN that too much was revealed in the trailer, claiming that an audience wouldn't fully appreciate or understand the leaked action, which couldn't have been appropriately built-up in the trailer.
Moreover, Terminator Genisys director Alan Taylor stated in an interview with Uproxx that he disapproved of key plot points being revealed in the trailer.
“I had a few heads-ups and a few unpleasant conversations where I squawked about this or that... I think they felt like they had to send a strong message to a very wary audience that there was something new, that this was going to new territory."
So, according to directors such as Trevorrow and Taylor, modern trailers seem to use film spoilers to advertise the film, but that this ruins the film and the experience of watching it!
It's shocking that with all the creative control modern filmmakers are given, that they still have such limited authority over that which is released in the trailers.
Considering the impeccable quality of the Batman Begins trailer -- which advertised the new breed of Batman movies without harming the film itself, and which was produced at a low cost -- surely filmmakers should be given the right to produce their own trailers.
But that's just my opinion. What do you think?