The video streaming giant does not plan to slow down with it expansion spree anytime soon. After the debut of its streaming service in the Asian market, the on-demand video subscriber has officially announced the launch date of its services in some of the European countries. These countries include Italy, Spain, and Portugal. This news came from the company earlier in June; the current launch dates for these countries are as follows: Spain is the first country amongst the three, which will get to use Netflix’s service on October 20 followed by Portugal on October 21 and finally Italy on October 22, 2015.
The company will charge its European users almost as it was charging its American subscriber. Roughly, they will be charging $9 per month, which is equivalent to €8 per month for a connection. Presently, Netflix, Inc. is giving its users the privilege to user the service without any charges for a month. According to Netflix news, the videos on the server will be available in High Definition (HD) and Ultra high definition (UHD) 4k. The basic plan is available for €7.99 per month; this plan has a one connection line while standard plan on which simultaneously two connections can work is for €9.99 per month. Finally, the company provides a four connection in Ultra High Definition for €11.99 per month, which is the premium plan.
As for the content, even though the video streaming company is giving the new audience a chance to avail the service free for a month, it will not be making its original content accessible for these users especially the Italian audience. TV shows, such as “House of Cards” and “Orange is the New Black”, initially will not be made available for this market as cable providers, such as Sky Paybox, are already offering the former show while the latter is being showed by Silvio Berlusconi’s Mediaset service. Netflix’s other original content, such as “Narcos”, “Daredevil” and “Marco Polo”, will be accessible to the Italian audience so they need not worry much.
In order to gain as much user engagement in the European region, the media streaming company has planned to offer content of local language and along with this it will also produce exclusive content for those specific regions.
At present, Netflix is in over 81 countries all around the world in the European, Australian and American continent while in August the video streaming giant added Asia into the list of continents. It plans to expand in the Asian market, by early 2016, further by launching in Hong Kong, Taiwan, South Korea, and Singapore. It seems like the streaming media company is living up to its promise of launching in 200 countries by the end of 2016.