If you don't want any spoilers, DON'T watch the new X-Men: Apocalypse trailer! Not only will it spoil the movie, it will apparently spoil the entire X-Men franchise.
During a recent interview at the San Pedro International Film Festival, director Bryan Singer revealed that the upcoming trailer for the X-Men: Apocalypse movie includes a major spoiler.
"There’s even an homage at the end — it’s going to get spoiled because they decided to use it in the trailer, which comes out in, like, six months — but it’s kind of a wrap-up of the six movies."
Despite the spoiler, he did describe the trailer as "really cool." But is it really worth watching if it contains a spoiler? Surely it will lessen the viewing experience if you already know the ending before you even start watching the movie.
Why do trailers contain spoilers?
Spoilers in trailers have been debated for some time now, but they don't seem to be going away any time soon. In an article published earlier this year, it was revealed that the more information you give away in a trailer, the more people are likely to go see it.
One would think that movie directors would have a say in the way the trailer is made, but most often this is not the case. The trailers are usually produced by a separate company, which can some times cause conflict. Back in 2012, the director of Mirror Mirror, Tarsem Singh, reported that he was really angry with the trailer.
"I'm really angry at the trailers. I'm a director, I guess, so I always get pissed at them! The movie looks fantastic and the trailers look so hammily off."
Alan Taylor, director of Terminator: Genisys was also unhappy when the trailer spoiled the biggest plot-twist of the entire movie.
It seems not even the trailer producers themselves appreciate it, according to Dan Asma, co-owner of trailer company Buddha Jones:
“We prefer to be mysterious, that’s what good marketing is. But what can we do when testing and focus grouping consistently say that numbers spike when you give away more of the story.”
It's understandable that marketing a movie is very important, and it must be very difficult to balance marketing with secrecy. Indeed, revealing too little in a trailer can be damaging. A good example of this is the movie Tomorrowland, which was released back in May. The trailer for the movie didn't give away any big spoilers, but it sadly didn't perform well at the box office.
So what can we do?
Unfortunately for us, there seems to be very little we can do about this issue. The movie-enthusiasts that care about good, spoiler-free trailers are likely to go see the movie regardless of the trailer, so our consumer influence is practically non-existent. Producers will instead go for a safe bet and market the movie towards the average joe. With the high cost of production these days, it's definitely understandable, but it's still a shame.
Perhaps a solution could be to reach a middle ground, and let the movie directors have a bigger influence on the trailer, yet working together with the trailer production companies to ensure it still interests a large group of people.