Bullying is one of the biggest problems in the world and is the most common problem children face in school. It comes in many forms: physical harassment, verbal abuse, property destruction, rumor spreading, social exclusion, cyber bullying, and many more. Its impact to children is grave and long-lasting, and it can affect their mental health as they grow up. With childhood being the foundation of a person's future, bullying can ruin a person's life, if proper action isn't taken.
National Bullying Prevention Month, a campaign to raise awareness on bullying prevention, was founded in the United States by PACER's National Bullying Prevention Center in 2006. The campaign is held during the month of October and is recognized among schools and communities in the United States (not to be confused with the Anti-Bullying Day on May 4, established by the United Nations in 2012).
Kids who are being bullied and who witness bullying are afraid to stand up to a bully- they see that they'll only end up being hurt more if they fight back. There is a need for children to learn about the horrendous effects of bullying and the necessity of taking righteous actions in putting a stop to it.
And so, to help and support parents and organizations in their anti-bullying campaign, kids' TV networks such as Cartoon Network, Nickelodeon, and Disney are encouraging kids to speak up against bullying.
Cartoon Network - Stop Bullying: Speak Up!
Cartoon Network's Stop Bullying: Speak Up! campaign started in 2011. Its goal is to encourage everyone to speak up against bullying and to raise awareness about simple yet powerful actions that everyone can do to stop it.
Kids are encouraged to use their voices and speak up to bullies. Through using their favorite characters from their favorite shows, Cartoon Network inspires kids to take righteous actions when facing bullying.
Cartoon Network invites everyone to stand up and take a pledge. By taking and sharing their pledge against bullying, they'll be raising awareness on the best ways to prevent bullying from spreading. Unfortunately, the Stop Bullying: Speak Up! website is only accessible in the United States.
Nickelodeon - The Big Help
The slogan of Nickelodeon's The Big Help in anti-bullying is simple: "It's not OK. Say Something.". Their approach is to educate children about the different kinds of bullying and to provide methods of stopping it. Through broadcasting infographic commercials about the stories of kids who have been bullied and their response to it, Nickelodeon is able to reach children who may have been experiencing the same problems as in their commercials.
Nickelodeon also provides anti-bullying tips and endorses organizations that can help take action if bullying is a problem in a particular school on their website.
Disney - #ChooseKindness
Disney approaches the issue of bullying through its #ChooseKindness campaign. Disney stars from Disney Channel, Disney XD, and Radio Disney share their stories and thoughts on bullying, and encourage the audience to always choose to be good. It is through choosing kindness that they can make the world a much better place to live in.
"Kindness is what makes the world go round", is the message Disney wants to convey to its audience. Videos, actions to take, and more information about the #ChooseKindness campaign can be found on Disney's Be Inspired website.
Bullying is everywhere; and although there are numerous organizations taking actions against bullying worldwide, it would be nice if children's role models, like characters from their favorite shows, encourage them to take righteous actions, and speak up against bullying. It's only through the models they look up to that they find confidence in themselves and be like them.
Help make the world a better and safer place for everyone to live in. Whether you're part of a bullying prevention group or not, speak up against bullying. Children need to know that they shouldn't be afraid of speaking up against bullying and that they contribute in saving the world from bullies if they choose to be good and do righteous actions.
NoBullying.com, National Centre Against Bullying, Stop Bullying: Speak Up! Facebook Page, Nickelodeon's The Big Help: Anti-Bullying, Nickelodeon Asia's The Big Help: Anti-Bullying, ABC News, Disney'Citizenship: Be Inspired