With only a few months to go until the December 18th world premiere of Star Wars: The Force Awakens, it would appear that Disney's marketing team is going all out. With what can only be described as guerrilla advertising, Japanese commercial airline ANA recently debuted their Star Wars themed planes.
The vessel, appropriately named the 'R2-D2' jet, made it's inaugural voyage from Tokyo to Vancouver this past week. Pulling out all the stops, ANA didn't stop at just the design on the plane...
A day before the plane's first flight, ANA flew around hundreds of Star Wars fans for a short trip around Japan. Fans, like the one pictured above, were dressed up as characters from the original trilogy.
But it's not just the fans that are decked out in Star Wars paraphernalia...
The plane's seat backs have a R2-D2 coverings:
And so do the cups and napkins...
And quite fittingly, the plane will feature all 6 Star Wars films as part of their in-flight entertainment; the first time the franchise has ever been shown on an airline.
As for future designs?
The next plane, to be revealed in November of this year will be inspired by BB-8, a brand new character from Star Wars: The Force Awakens. And in March 2016, the company will unveil another 'R2-D2' plane (with a different design, naturally.)
So why use R2-D2 as their first design? According to ANA's website, it's because he:
“never fails to complete his mission and surprise us with his clever solutions.”
Well...that's as good a reason as any.
And if Star Wars isn't your thing? Don't worry, the airline's got you covered...
Now sit back, relax, and enjoy your flight.