Is it just me or have you noticed the lack of hype surrounding Supergirl?
You see, at first I thought that it may all be in my head and that because I had been buried in school work for the last three weeks, it was possible that I had simply missed it.
And then—outta nowhere—the Nerd Gods blessed me with this tweet:
Then and only then did I realize that, no, it wasn't just me. Supergirl wasn't getting any major press. Or hype. At all.
After I confirmed this, I set out to scrape up the minuscule amount of press that she did get and go from there. Besides some first round reviews from outlets like Variety and Mashable and the initial promo and announcements, I did not find much. In fact, all that a quick Google search got me was a bunch of random blogs (yes, that shade was for me. LOL) and the show's social media pages.
That's not exactly a good look. And so I got to thinking:
Where is Supergirl's hype? Why isn't she getting any press?
I mean, let's be serious here. Supergirl premieres in less than six days. Why am I not seeing articles upon articles about what to expect this season? Or what cameos we might see? Or the potential references or Easter eggs that might get slipped in?
Where's the hype? Where is it?
Consider this: Supergirl isn't exactly unpopular. She did have her own movie at one point (it was bad, but I digress), she appeared in Smallville for a significant amount of seasons, and prior to her Smallville appearance, she was a very important and popular part of Justice League Unlimited. In fact, she was one of my favorite parts, especially when the show moved away from the original six person team format that everyone loved so much to make room for other members of the Justice League.
Her JLU incarnation has to be my favorite incarnation this far. On top of having survived Krypton's destruction through cryogenic means, she would later go on to become homie-skillet-biscuits with her cousin Clark Kent (Supes) and Barbara Gordon (Batgirl) and aid them in key battles against Darkseid and the trio of Livewire, Poison Ivy, and Harley Quinn (respectively).
For her bravery, she would eventually be recruited by the Justice League, where she would receive a pretty damn good storyline that consisted of her fighting and defeating her evil doppelgänger, Galatea. I was particularly a big fan of the story-line because it explored Kara's feelings of inadequacy (especially compared to her superstar cousin, Clark) and the fact that, yes, often times, the hard thing to do is the good thing to do (re: not being as powerful as her clone Galatea because her conscience was holding her back from crossing that line).
See? The girl is great. The girl deserves all the hype with all this canonical awesomeness that she has under her belt. So, once again, I have to ask: where exactly is her hype?
Like, maybe some will think that I'm asking for a lot but I would tend to disagree and then bring up her counterparts at DC—[Green] Arrow in particular. Prior to leading his own show on The CW, Green Arrow too had only appeared in Justice League Unlimited alongside Supergirl and in Smallville for a fair amount of seasons. So, if we're gonna argue about the amounts of hype that each person had, I don't see where Green Arrow has any advantage.
So then my next question is to ask: Is this because Supergirl is...well...a girl?
I say this in reference to the promo that came out months ago. But before I can proceed, I should probably show you said promo:
In reference to said promo, while the promo did get a fair amount of hype (over 14 million views to be exact), the hype train has vanished since then. On top of that, critics denounced the promo's (and show by extension) “chick lit”/ “chick flick” feel and dismissed it as "too girly." Granted, I had a similar complaint in that it felt very Devil Wears Prada to me and that I didn't know how to feel about the show yet, but dismissing it as “too girly”?
Is people's masculinity so fragile that the show can't simultaneously acknowledge Kara's femininity AND her penchant for punching things? Are you saying that they should be mutually exclusive? Because if you are, I'm inclined to say that you have very narrow-minded and ignorant views on what masculinity and femininity encompass.
So, it must me the show's tone then, right?
On the flip side, however, I don't necessarily think that Supergirl's lack of press is solely due to her gender. In fact, if I were to wager on what else might be behind this, I'd wager on the overall tone of the show. On top of being dismissed as “chick flick,” the promo did give off a much more positive/happy-go-lucky vibe than something like Arrow or even...Man of Steel. The latter projects that I mentioned are widely known for their brooding, angsty, and “gritty” (blech) nature and haven't been totally lambasted because of it (although, I still argue to this day that “grittiness” is what held MOS back. Supes is not gritty. Period).
And as I've mentioned time and time again, we live in an era—cinematically, anyways—where everything must be dark, bleak, and some form of reboot/remake/sequel. It's interesting really. Seeing nostalgia and cynicism collide makes for a complicated and mostly unoriginal collection of consumable art.
And I'm not sure if that's the direction we want to head in, to be completely honest.
Still, even if I take that “the hunger for angst” into account, then I'd have to question why The Flash is doing so well and why The Flash received WAY more hype than Supergirl is receiving now. The Flash is anything but angsty. I'd argue that it is anti-angst. No, nega-angst. NO...REVERSE-ANGST.
Humor aside, The Flash is quite literally the antithesis of Arrow (and Man of Steel). This is so much so that this dichotomy of light versus dark has been addressed multiple times during The Flash/Arrow crossover episodes. And yet, The Flash remains exceedingly popular and beloved.
So, why can't that be the case for Supergirl too? She is just as badass as these dudes that I've mentioned and like Barry, she's got the added bonus of having actual powers. I honestly don't get it. There should be so much hype around her.
Granted, the cynical part of me wants to say there is none. That no one cares. That I am taking to myself this time around. However, the practical and critical part of me says that we as comic fans, critical fans, and critical consumers have failed in creating some. Or better yet, amplifying what's there.
Where are the Supergirl articles on Screen Rant? On ComicBookMovies? IGN? Entertainment Weekly? The whole she-bang? We can create the hype y'all. We MUST create the hype. We owe it to Supergirl and all the bad-ass heroes like her.
Supergirl premieres October 26th on CBS.