At this point, if you still think YouTube is a fad, something that will eventually die out, and/or a fun platform but not a profitable one...you're really late to the party. YouTube's biggest star PewDiePie made a whopping $12 million in the past year. These days, Vine and YouTube celebs are constantly tapped for advertising campaigns, TV shows, films, and more.
So, what gives? Where am I going with this? Well, the creators of The Walking Dead, arguably the most successful TV series currently on air, are making a TV series with PewDiePie (real name is Felix Arvid Ulf Kjellberg). This should come as no surprise to those of us who have adapted to this new ever-changing entertainment landscape.
PewDiePie got famous for filming himself playing video games and recording his reactions to them. Like all YouTube and Vine stars, he did what you think you "should've done" but didn't actually do. I feel like that's what separates YouTube and Vine celebs from the rest of us. They went out and did the damn thing. And I respect it. Even if it seems simple and obvious.
The show will be called Scare PewDiePie, and it will feature The Walking Dead's creator and executive producers collaborating with Skybound Entertainment and Maker Studios to recreate "live horror games"... in other words, PewDiePie will relive the scariest moments from his favorite games IRL. Pretty cool and a very 2015 idea.
It's tagged as delivering "thrills, chills and laughter." I'm down.
Let's take a look back at his classic Flappy Bird video. Speaking of which, I just re-downloaded the game and am currently wasting valuable minutes of my life again...I told myself I would stop! But I digress...