In the past Kate Winslet has frequently raised her voice in protest of excessive airbrushing and photoshopping in celebrity photo's, but it seems she's taken her fight to a new level by officially including "No retouching" into her contract with L'Oréal.
In future ads L'Oréal will be forbidden from airbrushing or editing Kate's face or body in any way. It might seem like a small victory, but with the sheer amount of post-production work that goes into making actors and models look flawless, Kate's decision could have a massive positive impact on the representation of women.
In a recent interview with 'HarpersBazaar' she said the following.
"I have wrinkles here, which are very evident. [...] "And I will particularly say when I look at movie posters, 'You guys have airbrushed my forehead. Please can you change it back?' I'd rather be the woman they're saying 'She's looking older' about than 'She's looking stoned.' "
This approach is very forward thinking, and could go some way towards reversing the deeply ingrained standard of beauty, which encourages unrealistic and unattainable expectations in the public, especially younger fans.
Winslet's perspective seems to be shared by 39 year old British actress Rachel Weisz, who made the following statement regarding Botox in her own interview with 'HarpersBazaar.'
"It should be banned for actors, as steroids are for sportsmen. Acting is all about expression; why would you want to iron out a frown?"
This perspective certainly stands out amidst the current staunch adherence to the belief that models and actresses must be flawless examples of beauty and perfection. It also raises an interesting point; if your job is to act, should you really limit your ability to do so using Botox?
This approach reinforces the argument that the current beauty standards are damanging and need to change. Actress and model Zendaya recently released untouched photos of herself, voicing her disapproval of them being edited. She them preceded to say:
"These are the things that make women self conscious, that create the unrealistic ideals of beauty that we have."
This summation of modern beauty ideals seems to parallel a recent statement by Kate Winslet in a recent interview with the star.
"I can only ever speak for myself and I can only ever do things that are important to me and it's a hope that other people might follow suit but it does feel important to me because I do think we have a responsibility to the younger generation of women."
It really seems as though an ever increasing number of celebrities are rebelling against traditional notions of beauty, which have dominated the modern media for decades. With celebrities such as Kate Winslet and Zendaya choosing to go against the norm, it's very possible that others will follow. If this is the case, then the days of "perfect" and "flawless" photoshopped images of models, actors, and recording artists could soon be a thing of the past.
But what do you think, do we have a problem with unrealistic standards of beauty, and was Kate right to completing reject the photoshopping of her image?