There are two ways to watch Rocky Horror Picture Show: one of them is doing it a great injustice, the other is making it much better. The latter, the one I myself have just done, is watch it in a theater with actors. You see, the movie is made better by performers reenacting the movie while it is playing. However, this was not always the case.
Rocky Horror was not popular when it was released
Rocky Horror Picture Show was released in 1975 (it just celebrated it's 40th anniversary), but it was not met with a lot of reactions from really anyone. It had been based off a play that a lot of people had seen. However, one of the exceptions to this was United Artists Theater in Los Angeles. It had been sold out nearly every night, but they noticed that it was mainly the same people who kept on coming back.
The movie was rereleased in 1976 at the Waverly Theater as a midnight movie for April Fools. It was there where the members of the audience began to call out lines in response to the characters actions (for example commenting on the Historian's lack of neck). The Waverly played the movie for almost two years on every Friday.
What about the Performers?
The performers of Rocky Horror started in 1977, where a costumed group of the cast won various costume contests and reenacted the movie. The group of performers, with permission of the theater, only got paid by being allowed to see the movie without having to pay money for a ticket. The trend of performers soon spread to various other theaters and it has caught on like wildfire.
Why is this Movie so popular?
To be honest, I have no idea. The story of Rocky Horror is a bit rushed at best. It's quite bizarre from a storytelling point, and it turns and twists as the movie keeps on going. But this bizarreness is probably why it's still popular today. I mean, it's not a common thing that happens when you walk into a theater and you are called up to get spanked (at least that's what happens at mine).
Rocky Horror Picture Show has become a cult classic and a cultural phenomenon. It has been included in movies such as The Perks of Being a Wallflower, Halloween II, and Vice Squad. It has been chosen to be put in the American Film Registry (meaning it is such a cultural landmark that it deserves to be immortalized) in 2005 and it has become such a phenomenon that will make you shiver with antici......pation.