This year Charlie Brown and the Peanuts Gang are celebrating sixty-five years of missed footballs, security blankets, and World War I flying aces. After all this time, and millions of books, toys, DVD's and Christmas ornaments sold, the Peanut's gang are still going strong.
The Peanuts comic strip has ran original strips from October 2, 1950 (it's debut), to February 13, 2000 (the day after the Peanut's creator Charles M. Schulz passed away) . After his retirement, reprints have appeared in newspapers and are still going strong.
At its peak, Peanuts ran in over 2,600 newspapers, with a readership of 355 million in 75 countries, and was translated into 21 languages. And merchandise from the strip had earned Mr. Schulz over $1 billion dollars over the course of his lifetime.
This year marks the 65th anniversary of Peanuts, and to help celebrate DreamWorks has released the first ever 3-D Peanuts movie. Also, as part of the movie's promotion , the site includes a way to turn yourself into a Peanuts character, get advice from Lucy, and hear your text as spoken by one of Charlie Brown's teachers.
Among retailers, Hallmark has been one of the longest partnered retailers selling Peanuts based merchandise from ornaments to nativity scenes to homeware and greeting cards. Charlie Brown and the gang's influence has not been lost on those who work there:
Peanut's has endured because it's traditional, when I was a little girl my grandfather read the comics to me, and growing up I watched all of the cartoons. I am sharing Peanut's with my little girl, and I'm taking her to see the new movie. It's something you share with family.- A Houston area Hallmark employee
Charles Schulz, while alive, stated that Charlie Brown represented him in a lot of ways, the awkwardness, loneliness, and perseverance were all part of his childhood. The comics and animated specials, movies, and shorts never shied away from taking kids and childhood seriously. Maybe we some of ourselves in the Peanuts gang and maybe that's why they're still around.