There must be an element of pre-release nerves for film producers on opening weekend. Will people like it? Will the reviews be favorable? Will the movie completely flop and end up forever on a list of worst performing movies ever?
Unfortunately, those fears have become a reality for Universal Studios. Due to a poor opening, Jem and the Holograms has been all but pulled from cinemas. Its opening weekend made $1.3 million, making it the fourth worst opening ever.
The film is based on the animated series of the same name, which was broadcast in America in the 1980s, and was made by the same producers of Transformers and G.I. Joe. Maybe nostalgia is lost on those '80s children?
See the trailer below and decide for yourself whether it's worth a watch:
Generic teen idol
The movie will now be shown in just 50 cinemas, having grossed $2.2 million since its release. It was made on a modest budget of $5 million. The success of two recent releases, Spectre and The Peanuts Movie, maybe could've played a part. But then, is this film really competing with Bond fanatics?
Perhaps part of the problem was due to its lack of resemblance to the original. Nick Schager put it coherently in his review for The Playlist:
"'Jem' has less in common with its neon-drenched '80s source material than with the real-life Internet-to-red-carpet trajectory of Justin Bieber – a similarly generic teen idol with moves dully modeled on superior artistic predecessors."
So, what are the other poorly performing films? Below are the 5 worst opening movies:
1. Oogieloves in the BIG Balloon Adventure - $443,901
Nominated for Worst Picture at the Golden Raspberry Awards, this children's comedy flopped massively at the box office. A gross of less than half a million is even more drastic when you consider the budget was $20 million.
Am I the only person who finds them creepy? Like, really creepy?
The Boston Globe described it as a "dumbed-down mash-up of the least creative parts of Teletubbies, Barney & Friends and Pee-wee's Playhouse."
2. Delgo - $511,920
Determined to make Oogielove's adventure look like a bargain, Delgo cost $40 million to produce and opened at just over $500,000. It's since grossed just shy of $700,000, meaning overall it lost out on $39.3 million. Spare change, then.
Being such a flop is perhaps surprising – the computer animated children adventure starred Freddie Prinze, Jr. and Jennifer Love Hewitt.
3. Saw 10th Anniversary - $650,051
We can sort of let this one off the hook, as it was a re-release of the original, and a lot of people would've "saw" it before, right?
4. Jem and the Holograms - $1,375,320
And here it is, taking its place on the wall of shame... With face-paint like that, it's hard to see why more people weren't interested!
5. Rock the Kasbah - $1,470,592
Released on the same day as Jem and the Holograms, it's hard to believe how poorly this film performed at the box office when you consider the cast includes Bill Murray, Bruce Willis, Zooey Deschanel and Kate Hudson.
It's a comedy. With Bill Murray. And it flopped. Why? Whhhy?