Notice something different between the two movie posters above? Of course you do. One features Jennifer Lawrence in all her bow and arrow glory, the other doesn't feature her at all.
With the final installment of the Hunger Games series being released on 20th November, Mockingjay fever is sweeping the world right now; watch the trailer below, it'll leave you hungry for more. And I'm not mocking you, it really will.
A big part of the promotion for the film comes in the form of movie posters, and original versions place Katniss directly in the center, in a striking pose.
However, in some parts of Israel, Lawrence has been completely removed from the poster and replaced with the fiery crown, as seen on the right. Why would the film's leading star and Hollywood A-lister be photoshopped out?
"Our clients prefer not to take the chance"
It was a decision by the Israeli PR firm for the film, not Israeli Government. The firm need to consider what material may be deemed offensive in highly religious areas. The above image is believed to be provocative and sexual. Because nothing says sexy like archery.
Capital Jerusalem, as well as suburb Bnei Brak, have used the censored version of the poster, for fear of the original provoking vandalism in the ultra-orthodox areas.
This isn't something Lawrence should take personally though – newspapers in the region often edit out pictures of females, and ban images that may cause offense. Such pictures have been vandalized in the past.
Liron Suissa, who works for the movie's Israeli marketing company Nur Star Media, said:
“Unfortunately we are subject to unofficial coercion that forces us to be more careful. We have had endless vandalization, and clients prefer not to take the chance.
"We allow everything, but we recommend hanging another visual when necessary. The decision is the clients'.”
The exciting climax to the series, which has been a monumental success worldwide, will see Lawrence reprise her role as Katniss for the final time. Fed up with the Capitol's lethal stronghold over the neglected districts, she'll continue her badass crusade by gathering an army and leading the rebellion against President Snow. You go Katniss!
Source: Yahoo! Movies