Did you know they're going to make another Star Wars movie? Of course you did, in fact, you've probably already bought tickets to see it.
According to the pre-release box office, Star Wars: Episode VII - The Force Awakens has already performed better than some of the "major" releases of 2015, and that's despite the fact no one has actually seen it yet.
Currently, Star Wars: Episode VII has racked in $50 million of advance ticket sales in North America alone, doubling the previous record held by 2012's The Dark Knight Rises. In fact, as ComicBook.com points out, if The Force Awakens sold no more tickets from now to its release date, it would still be the eighteenth largest domestic opening of 2015, and only $10 million away from entering the Top 10. Furthermore, these figures do not also include advance ticket sales in other countries.
In fact, its haul of $50 million puts it within very close range of eclipsing the entire domestic lifetime gross of superhero super-flop, Fantastic Four. That film made only $56 million in North America, meaning Star Wars: Episode VIII will likely overtake it before its December 17th release date. In fact, Star Wars pre-sale tickets have already placed it ahead of the domestic box offices of Jupiter Ascending, The Man from U.N.C.L.E. and Pan.
With figures like this, it's no surprise some box office analysts are starting to get a little bit a head of themselves with their predictions. Most believe Star Wars: Episode VII will be the biggest opening of the year (even beating Jurassic World's record breaking $208.8 million), but some are going even further to already declare it the biggest movie of all time.
'Star Wars: Episode VII' is rolling out a massive marketing campaign. Check out the latest TV spot below:
To do this, it will have to earn more than Avatar's $2.7 billion, which isn't exactly easy. Several pundits suggested Avengers: Age of Ultron could have stolen James Cameron's box office crown, but in the end, despite massive anticipation, it only managed to accumulate a comparatively paltry $1.4 billion.
Although Christmas openings are traditionally not as large as summer openings—people are often distracted with Christmas activities—the two weeks after Christmas can be incredibly lucrative. For example, the period has been the traditional stomping grounds of The Hobbit movies since 2012, and despite increasingly poor reviews, they always made a healthy amount at the box office.
In any case, the box office Force is certainly strong with Star Wars: Episode VII - The Force Awakens.