In only 4 days, Adele's third album '25' has sold a total of 2.43 million copies. This sets an unprecedented record for any recording artist ever, while simultaneously knocking previous record-holders and '90s teen sensations *NSYNC from the privileged position, who sold 2.41 million units of their 2000 album 'No Strings Attached'.
What makes this feat even more outstanding is that this is taking place in the download era of music, that has seen a colossal decline in album sales in recent years. These days, digital sales and the amount of times an album is streamed are used as more effective ways to measure a record's success, because music just isn't selling anymore.
Yet Adele has managed to secure her leading position on chart formats purely on album sales alone, as she has not let '25' be available for streaming on any of the major sites such as Spotify or Apple Music. Undeniably impressive.
Just think, had she dropped this album before the download era, imagine how many more copies of '25' Adele would have sold? It blows your mind.
Meanwhile, *NSYNC are proving to be good sports and having nothing but wonderful praise for Adele.
Lance Bass took to Instagram with the following post:
JC Chasez also tweeted something short and sweet to his followers:
Joey Fatone spoke to billboard about his love for the 'Hello' star and even admitted he bought a copy of the new album that has dethroned his band from their title:
"Records are always meant to be broken, but with technology and current music business model, I thought this one would be tough to beat. In all honesty, Adele is the truth — kinda excited a rare talent like hers is in the same breath as our group. I'm a huge fan…. I even bought the damn album."
Chris Kirkpatrick also expressed his approval and good wishes when he retweeted an article about Adele's success.
We're all waiting for the lasting icon and superstar of *NSYNC, Justin Timberlake, to acknowledge Adele's feat. Perhaps as JT is still very much in the game himself, he does not want to get too cozy and friendly with his industry competitors.
Billboard are now forecasting that '25' may break the 3 million mark in first week sales. The largest ever -- by a long shot -- for the music industry. No-one can explain this madness.
We're sorry to say it, but it's time for *NSNYC to say 'Bye, Bye, Bye' to their long-standing title and bow down to the new queen of the music industry.
Yasss Queen Adele.