Whether or not you're a fan of the Kardashians, given their show airing for over 10 season, an empire dedicated to their last name, and what feels like complete ownership over the letter "K," clearly the world loves, or loves to hate, keeping up with the Kardashians.
While it's totally acceptable to buy into their pop culture phenomenon for the sake of entertainment, some fans of the Kardashian-Jenner family are taking their love of the clan and their seemingly Insta-perfect lives a bit farther than simply binge watching Keeping Up With the Kardashians.
According to the plastic surgery group Transform, based in the U.K., there has been a recent spike in surgery consultations in which the patient cites the Kardashians as their inspiration.
Transform has aptly titled this upwards trend the "Dash Effect," and claims some pretty staggering statistics as of late. They report to have seen a 73% increase in patients naming the Kardashians as motivation, and a 700% increase in web inquiries since Kylie Jenner admitted to using lip fillers earlier this year.
According to Clinical Director at Transform, Mark Norfolk, it's not just Kylie's iconic lips that are gaining momentum, but also the Kardashian's famously plump posteriors:
The likes of the Kardashians have had such an influence on people from the way they dress and look and so have created a cult following, and we have seen this filter through to our enquiries. For example, our 54% increase in enquiries for buttock enhancements, inspired by the likes of Kim and Khloe, has been a key reason for us looking at offering fat transfer surgery in the near future.
While it might be easy to say that this is a negative impact, some suggests that the Kardashian family's worldwide fame may shed a positive light on plastic surgery. As the Kardashian-Jenner siblings have made notable transformations in the eyes of the public, Norfolk claims that this may have lifted some existing stigmas and taboos regarding treatments.
In the end if getting work done is what makes you happy, who is anyone else to stop you? As long as people are being safe and thoughtful in their actions, I say let people do what they think will lead to a better, more fulfilling life. Even if that means ful-filling your buttocks.