The Pirelli Calendar has played somewhat of a pop-cultural cameo on our yearly hunt for the perfect calendar. It gained fame and status from its notoriously limited availability and provocative content that combined celebrities and fashion.
Since 1964, the Italian tyre company produced an annual calendar featuring photos that although, in some cases, were artful works by world renowned photographers, most were generally of scantly clad or naked supermodels.
Pirelli Calendar 1970 - April - Nipple
Pirelli Calendar 2006 - August - Oil Accident
Pirelli Calendar 2015 - June - Impractical bike attire
Suffice to say, the calendar belonged on the walls of a mechanics garage and not your mom's kitchen.
However, upon unveiling the upcoming 2016 edition, it would seem that the days of the Pirelli 'girly' calendar are a thing past.
The photos were not the well oiled skin-fest we have come to expect; rather a 12 month catalog of (almost) fully dressed women who were chosen because of their merits and achievements as opposed to their beauty and size.
The much anticipated issue was shot by photography legend Annie Leibovitz, in her New York studio in July and is said to feature 13 women of "outstanding professional, social, cultural, sporting and artistic accomplishment".
Among the modern day icons were comedic actress Amy Schumer, style icon and writer Tavi Gevinson, legendary singer and artist Patti Smith and athletic tennis champion Serena Williams.
Actress Amy Schumer took the opportunity inject a little satirical comedy into the project by posing with no clothes on anyway. She made quite an impression on Leibovitz who said:
"I'm a great admirer of comediennes; the Amy Schumer portrait added some fun. It's as if she didn't get the memo saying that she could keep her clothes on."
Schumer tweeted the image on Monday with the caption, "Beautiful, gross, strong, thin, fat, pretty, ugly, sexy, disgusting, flawless, woman. Thank you @annieleibovitz."
For more information and a video of the shoot, visit the Pirelli website.