ByKit Simpson Browne, writer at
Writer-at-large. Bad jokes aplenty. Can be gently prodded on Twitter at @kitsb1
Kit Simpson Browne

Now, broadly speaking, there are two ways to break a record. You can squeeze across the line, fractionally improving on the previous record time, thus squeezing every drop of drama out of the attempt. That's what makes the competition to be the fastest person in the world so exciting – watching Usain Bolt beat his own time... just.

There is, though, another method – one just as exciting in its own way. You can blow the previous record out of the water like you're playing Battleship.

Guess which option Marvel Studios' recently released trailer for Captain America: Civil War just opted for?

Yup, that's right:

'Captain America: Civil War's' New Trailer Just Blew a Record Out of the Water

Specifically, the brand spanking new trailer set a Marvel Studios record for most views within the first 24 hours of release, snaffling an astonishing 61 million views.

The reason that's so impressive?

The Previous Marvel Record Was 'Only' 35 Million Views

A tally achieved by Avengers: Age of Ultron's third trailer back in March.

The intriguing thing about all of that, though?

Neither of Those Two Marvel Records Came Close to Breaking the World Record

Yup, that's right – despite the lofty achievement of both Age of Ultron and, now, Civil War, neither actually managed to get all that close to breaking the record.

Now, of course...

'Age of Ultron' Did Briefly Hold the Record

Way back in October 2014, to be precise, when the first trailer attracted (a then huge) 34 million views.

The only problem? That record was completely destroyed a month later, when the first trailer for Star Wars Episode VII: The Force Awakens racked up a whopping great 55 million views in its first day of release.

Why, then, didn't Civil War's 61 million haul take the gong?


'Star Wars Episode VII's' Third Trailer Was Watched an Insane Amount of Times in 24 Hours

112 MILLION, to be precise.

That's right, when the third trailer for The Force Awakens was released last month, it was watched 112 million times in one single day.

Which is a) really impressive, and b) reminds us of one key thing:

All of These Records Have Been Set By Disney-Owned Franchises

Which, in turn, suggests two key things:

1. The folks over at Disney really know how to make stuff we all love, and...

2. Disney is going to make a LOT of money over the next five years.

Which, seeing as that's because the company is making a butt-load of Marvel and Star Wars movies, is a-ok with me...

What do you think, though?



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