Pirates of the Caribbean. The initial film, Pirates of the Caribbean: Curse of the Black Pearl received an eight out of ten from FilmAttic, an online movie rating site which also holds pop culture statistics such as movie deaths, chases, and other plot twists that movie goers hunger. However, overall the movie rating dropped resulting in a six and a half out of ten for the final film, Pirates of the Caribbean: On Stranger Tides. Despite this drop in ratings, the later films made the most money. The last and lowest rated film, On Stranger Tides, also made 400 million more internationally. The only explanation of this would be that people aren’t paying to see the film. They are paying to see the characters they know and love once again rather than exploring to see the quality of other films. The incentive to produce sequels and reboots of stories that already exist and with characters that people already know is at an all time high due to the marketing style of cinema.
Even national governments are investing in these films. A fifth installment of Pirates of the Caribbean, Pirates of the Caribbean: Dead Men Tell No Tales, is set to hit the theaters the summer of 2017. Australia has promised Disney, the production company, 20.2 million dollars to shoot the film in Australia to promote tourism and tax incentives. This does not include the state level funding Disney could receive. Due to the film market shifting from the actual qualities of movies to the quantities, investments have shifted towards films that promote previously introduced characters and story lines.
The best comparison would be seen in the same shift in the food industry. Dine-ins transitioned to fast food restaurants because people wanted consistency, speed, and low prices. Skip character development, plot twists, connecting with the characters and please just get to the car chases, shoot outs, and fight scenes. Pirates of the Caribbean: At World’s End had 103 deaths in the movie, compared to the franchise average of 52. Pirates of the Caribbean deteriorated in quality over time with the basic idea that people will still pay for their movies as long as it has the same characters, which everyone, myself included, proved correct.