Lustful thoughts are probably the last thing on your mind when you think of the typically overstuffed, polyester draped mall Santa, but Toronto's Fashion Santa is bringing some phwoar to the festive season and helping sick kids to boot.
Played by fashion model Paul Mason, the svelte and sophisticated Fashion Santa is whipping the Internet into a frenzy with his tousled beard and bulging sack, but the best thing about him is how he's spreading festive cheer with something other than his good looks.
As part of its Fashion Santa campaign, the Yorkdale mall will donate $1 to the SickKids Foundation for every selfie posted using the hashtag #YorkdaleFashionSanta and they aim to earn $10,000 to help seriously ill children enjoy a little festive sparkle.
And, although he obviously looks hotter than an open fire in the more artistic snaps above, some of the most ovary exploding images come from the hashtag campaign itself where Santa is getting down with the kids. Quite literally.
And if you're wondering whether this suave Santa is for life, not just for Christmas, the answer is a resounding YASSSSSSS KWEEEEEN! Check out some of his modeling snaps from other seasons below to see what I mean:
Maybe the dude who Mariah Carey has been wailing about all these years has been finally been revealed?!
(Source: Bored Panda)