(Warning - the following may contain plot SPOILERS, but only in the sense that it features an official Marvel Studios trailer for Captain America: Civil War, featuring some previously unseen footage. Proceed with whatever level of caution that suggests to you...)
Now, all of the teasers and trailers we've seen for Captain America: Civil War thus far have been great and all, but if there's one criticism that could be - and has been - hurled in their direction, it's this: everything we've so far seen could, if you were to ignore the presence of a certain Bucky Barnes, be mistaken for an Avengers trailer.
Which is why it's such good news that:
There's a New 'Captain America: Civil War' Trailer, and it's Streamlined and Cap-Centric as Hell
Now, the downside of all that is the relative absence of new footage - we get a few new glimpses of Iron Man, and that's about it - but since that arguably plays a key role in the teaser being so effective, that's not as much of a problem as might usually be the case.
What's more, there's surely something to be said for any trailer that can so effectively capture - and push to the forefront - the central dilemma of Civil War, both in comic-book form and, it seems, in next year's movie version: the question of which of two iconic heroes, both trying to do the right thing, is actually right.
And while our cinematic introductions to Black Panther, Spider-Man and Baron Zemo honestly cannot get here soon enough, it's great to see that core tension put front and center. After all, it's ultimately that moral argument that's going to make us care about why Cap and Tony are punching the snot out of one another, not the fact that Spider-Man's hanging around nearby (awesome as that's sure to be)...