ByCollins Vincent, writer at Creators.co
A cynic who's eaten one too many Redvines
Collins Vincent

Animated movies are always a fun pass time for viewers young and old, and 2016 will have a number of wholesome selections for animated movie lovers. Norm of the North is an upcoming animated comedy directed by Trevor wall. The film hails from Lionsgate and Splash entertainment, both have partnered together on a number of future projects. The reception for the trailer has been overwhelmingly negative, with people voicing their displeasure on youtube and multiple online forums.

Here's the plot synopsis:

Displaced from their Arctic home, a polar bear named Norm (Rob Schneider) and his three lemming friends wind up in New York City, where Norm becomes the mascot of a corporation. He soon learns the corporation is tied to the fate of his homeland.

The plot seems pretty basic for an animated movie. The wording in the synopsis already implies that this film will focus on issues such as global warming and environmental preservation. The idea of a polar bear becoming a mascot for a corporation is extremely laughable, but viewers will be expected to bare with it because it's an animated movie and kids will be expected to eat it up. Some of the jokes in the trailer seem pretty childish and basic, which was outlined heavily among the criticisms of the trailer. The animation seems sub-par which also entails the effort or lack of effort put into the film.

There are a slew of reasons to be concerned about this movie's eventual theatrical release, such as the pre-release announcement of Direct- to-DVD sequels which will take place after the events of the film. This news seems to illustrate that the studio doesn't really have high hopes for the actual film itself and may be taking steps to lessen the damage. The box-office could be a mixed bag since there is a a very real possibility that this film will be ripped apart by critics and bomb at the box-office. Kids might want to see the film after catching commercials for it on tv or watching that trailer online, but parents and older viewers will be completely turned off by it. Overall, this film seems like its on thin ice.

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