ByJay Kelley, writer at Creators.co
Action, Horror, Drama, Thriller, Fantasy, Superhero and Sci-Fi movie enthusiast
Jay Kelley

i think we will all look back at 2016 as the year Warner Bros/DC finally got their act together and started showing some faith in their DC properties. Warner Bros has rightfully faced some serious criticism from comic book fans for not getting DC characters on the movie screen. And how could you blame DC fanboys as they watched characters as insignificant as Ant-Man get a solo movie. Well fanboys prepare to be amazed as 2016 seems to be the year that Warner Bros are going all in and it starts with a crazy marketing campaign for their next 3 movies.

Dawn of the Justice League

Courtesy of DCEU Films
Courtesy of DCEU Films

So what I like about this most is that it continues to show that Warner Bros has a plan to see this all the way through fruition to the Justice League Part One movie. Even the name of the title of the event, Dawn of the Justice League, suggest that there is a bigger picture than the movies that are coming out in 2016. They are telling you up front that this is only the beginning. Get your popcorn ready because everything that we are doing is setting up the Justice League Part 1 movie.

Justice League Part 1

Green Lantern has yet to be confirmed
Green Lantern has yet to be confirmed

And of course we are only at the Dawn of Justice at this point. However, I think the hype for the two movies for 2016 and the Wonder Woman movie in 2017 will take the Justice League movie to a different level. And I honestly think that is what Warner Bros wants. I have always believed that the Marvel Cinematic Universe was the standard when it has come to Comic Book Movie universes.

The Standard in Comic Book Movie universes
The Standard in Comic Book Movie universes

Let's face it Warner Bros seemed scared to make mistakes with their properties and Fox why not afraid to make mistakes they made some big mistakes especially with their headline character's Wolverine solo movies. But while Marvel is the standard they have not been perfect. Those imperfections are debatable but from Warner Bros point of view whatever those imperfections were they can learn from it and of course they can learn from the success of Marvel as well.

It could be said that Marvel in the early days of the Marvel Cinematic Universe did not heavily market their movies. And maybe they had reason for not marketing as many of their characters where unknown to the general movie going audience. Clearly the Trinity of Batman, Wonder Woman and Superman are very iconic and have stood the test of time for people of all ages, race and genders.

However, Suicide Squad is less unknown than any of the movies that Marvel released in their Marvel Cinematic Universe prior to their Avengers movie which were Hulk, Captain America, Thor and 2 Iron-Man movies. However, Warner Bros seems to have a plan to market Suicide Squad heavily and as I said before showing confidence in their property and those involved in making their property into a movie.

David Ayer and His Skwad

Director Writer David and the Suicide Squad cast
Director Writer David and the Suicide Squad cast

And they are not just showing confidence in the process and plan for the Suicide Squad property. Executive Producer Charles Roven and the Brain Trust for the DC Extended Universe has made it clear that they are taking a collaborative approach with every property and character that is or will be in the DC Extended Universe that oozes confidence as well.

Charles Roven

“I think also very much involved in that brain trust is John Berg, who is the executive vice president at Warner Bros. I would say the Snyders, myself, John Berg, and Geoff Johns would be sort of that Brain Trust… I’m working with great people. They’re all really great people. And not that we don’t—there are many times we agree, and there’s many times we don’t agree [and] we work it out.

The other thing that I really love about what we’re doing is we’re also bringing in really talented other filmmakers and having them come in and create—I call it the sandbox. We’ve got this sandbox of the Justice League DC characters, and we are hoping to create—this series of movies that we’ve announced are somewhat interlinked. The characters move at a throughline that hopefully will take us all the way to Justice League 2, but they also can interact in the other films as well in some way.”
source Collider

It seems as if Warner Bros have set up their DC Extended Universe to be the Marvel Cinematic Universe's main competition in a very short period of time considering that the DC Extended Universe as we speak only has one movie under its belt. Warner Bros have definitely shown the confidence and the thinking out side of the box marketing approach to deserve to be Marvels main competition.

Personally I think we as comic book fans are all winners as success breeds success at the end of the day. And as long all studios keep making movies that most like the studios will always be able to make more. But those are my thoughts and my opinions. How do you feel about the DC Extended Universe? Should Marvel be concerned? Will Wonder Woman, Batman v Superman: Dawn of Justice and Suicide Squad make DC properties the people's choice in 2016 and beyond? Do you like Warner Bros marketing approach? Please share your thoughts below!

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