Not only did Cloverfield help fuel the wave of found footage movies that followed it in 2008, it also had one hell of a marketing campaign. I remember seeing the first trailer of the party in the apartment, the city panicking, and the head of the Statue of Liberty barreling through a New York City street. The movie was code named '1-18-08' for a while until it was about time for its release.
Eight years later, Bad Robot has done something very similar. In front of Michael Bay's 13 Hours: The Secret Soldiers of Benghazi is a mysterious new trailer titled 10 Cloverfield Lane. Based on the cast seen and the director shown at the end credit, this has been the long awaited film previously titled, Valencia. Director, Dan Trachtenberg, boarded the project back in 2014 and very little has been know aside from the cast.
Starring John Goodman, Mary Elizabeth Winstead, and John Gallaher Jr., the IMDb plot summary is as follows:
Waking up from a car accident, a young woman finds herself in the basement of a man who says he's saved her life from a chemical attack that has left the outside uninhabitable.
Without further ado, here is the official trailer to 10 Cloverfield Lane:
Since the trailer was spotted online, JJ Abrams has been quoted as saying:
“The idea came up a long time ago during production. We wanted to make it a blood relative of Cloverfield. The idea was developed over time. We wanted to hold back the title for as long as possible.”
10 Cloverfield Lane will be in theaters, March 11th, 2016.
Need a reason to believe in Dan Trachtenberg? He directed the fan short, Portal: No Escape back in 2011, based on the popular video game.