It doesn't happen often that I watch an advertisement on television and find myself smitten by the gorgeous women in it and feel almost a sense of pride as I watch them walk together, brimming with confidence. Rarely does a product have more than one Indian celebrity in one frame and that too all female. However, the L'Oréal is famous for having more than one female star in its ads, be it in Inda or abroad. The cast of actors Aishwarya Rai Bachan, Katrina Kaif and Sonam Kapoor look ravishing in the new ad that makes every woman squeal a little on the inside.
The reason the ad strikes a different corner of my heart may be that not very many ads choose to portray women with the poise and elegance as the new L'Oréal Paris Advanced Hair Care ad. The phrase "We're all so different.." may start off in the ad to talk about the kinds of hair products but it almost comes across as an ad for women-empowerment in which all three of them walk together and prove that their individual success only binds them closer together. While it may be that even though L'Oréal sells products for man, they have chosen to cast three successful woman in one frame to show the heights that woman can independently achieve and that the three of them are enough for any product to do extremely well. This makes us realize that 'girl on girl' hate is one of the downfall of women and is usually invoked due to envy. Whereas through this ad, every girl can realize that we are all different but we are all beautiful.
Sure, L'Oréal has not gone to the extent of portraying women of different sizes which would've made a further impact showing positively that it does not matter what you look like or who you are, every woman is beautiful in her own way and she should celebrate that. However, we are proud of this ad and L'Oréal Paris for at least taking the initiative to show women how powerful they are together and how if we stop hating on each other or envying each other thus walking together and in a way respecting each other then we will be able to make sure every man on this planet gives us the respect we deserve.
Sonam's turn to look on her side reminds me of every movie with the scene where several actors are made to walk in a line and there is explosion behind them. That scene is usually a portrayal of unity and we are able to see this in the ad as well except with these three we don't require any more explosions, isn't that right?
Here's the ad in case you haven't seen it yet: