With Netflix thrashing flamboyantly around the TV landscape like a proverbial bull in a China shop, it's perhaps no surprise that the streaming service's true power piques curiosity in the industry.
"Someone Else Is Going To Have To Slow Down"
The man who fired those shots, Chief content officer Ted Sarandos, joined the "Too Much TV" debate by revealing the sheer magnitude of the company. EW reports that, during the Television Critics Association’s press tour, he said:
“We don’t think there’s too much TV. And if there is too much TV, someone else is going to have to slow down, because we have big plans for 2016 and beyond.”
It's confident talk from Ted, which is justified by the figures. With 70 million subscribers stretching across 190 countries, the content powerhouse can afford to splash out.
And They Are Splashing Out... $6 BILLION In 2016 Alone
The investment gives some indication of Netflix's true size. The $6 billion will include 600 hours of original programming pumped into their library to please the varied demographic. This includes a mixture of original programming and acquisitions. Sarandos explained:
“We are running a global network. One that is not easily comparable either in business or cultural terms.
"We’re not courting advertisers, because we’re not targeting a single demographic.”
The news is certainly contrary to the recent debate surrounding television content, instigated by FX chief John Landgraf claiming there was too much TV. Last year alone, there were more than 400 scripted shows.
Landgraf believes 2016 will see a peak in television, before an inevitable decline. However, if Netflix has any say in the matter, the meteoric rise of television has only just begun.
To Put The Spending In Perspective, What Do Shows Cost?
1. 'House of Cards' - $100 Million For Two Seasons ($3.8 Million Per Episode)
Netflix could buy: 60 Seasons
2. 'Game of Thrones' - $6 Million Per Episode
Netflix could buy: 1,000 episodes
3. 'Rome' - $9 Million Per Episode
Netflix could buy: 666.6666666667 episodes
4. 'Beasts of No Nation' - $6 Million Budget
Netflix could buy: 1,000 sequels
5. 'The Ridiculous 6' - $60 Million
Netflix could buy: 100 sequels