Netflix Inc. finally breaks silence against the users who are using its services illegally and unethically across the globe. To be specific, the streaming business is not satisfied with its Australian users. The company is now available in 190 countries, including Australia, in which it expanded its global footprints in March 2015.
However prior to its mega launch in the region, more than 340,000 Australian users already subscribed to its services, as they could not wait any longer. This annoyed the company officials and the decision came in front to ban VPN users whatsoever.
However, this was not the only issue that the Australian users created for Netflix since its much-awaited debut. They are involved in geo-dodging in order to access the US portfolio of Netflix online movies and TV shows. Geo-dodging is a clever way of tricking a smartphone or tablet into thinking that it is in a different location. Through this method, users easily accessed the content that is not licensed for their region. Sources suggest that this is legal in the country but it violates the terms and conditions of the internet TV provider.
The streaming service provider told that it would be doing all it can to stop users that are involved in geo-dodging and access Netflix using a VPN service. This will not be applicable to Australian users only but subscribers throughout the world will soon be blocked from accessing content that is not licensed for their respective regions.
Netflix’s Vice President of Content Delivery Architecture, David Fullagar, said, “To address [geo-dodging], we employ the same or similar measures other firms do. This technology continues to evolve and we are evolving with it. That means in coming weeks, those using proxies and unblockers will only be able to access the service in the country where they currently are.”
Netflix has continuously complained regarding such an issue but the recent announcement of taking action against such users is a ‘clear declaration of intent’. It is believed that it will be more vigilant than before in taking down such accounts on its platform.
The threat from the company is not an ‘idle threat’. If it declares to crack down then it will surely come forward to hunt down such users. Its services are expanded in 190 countries, which represents almost all the entire world, hence it would be annoyed if people still use such tricks and services to access other region’s content.