In a time when the brutal and nausea-inducing reality of the food industries ethos is coming to the surface via documentary exposés such as Cowspiracy, Fast Food Nation and Fat, Sick and Nearly Dead it's becoming increasingly harder to hide from a message many want to live without.
It's not easy to hide from the sobering message which thumps its way through YouTuber themaybatatter's mash-up video though. Taking scenes from The Texas Chain Saw Massacre and setting them to The Smiths track 'Meat is Murder,' a little clever editing really drums the point home.
It goes a little something like:
Check out the mash-up below, and watch it through to the end: