ByTommy DePaoli, writer at
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Tommy DePaoli

PETA, the animal rights group known for throwing paint on fur-clad celebrities and euthanizing thousands of animals every year, has done it again. And by "it" I mean "an over-the-top ad for the Super Bowl that was sure to never make it air."

This has become a tradition for People for the Ethical Treatment of Animals. They make overly sexualized, headline-grabbing commercials that are ostensibly for the Super Bowl, knowing all along that the racy subject matter will be rejected by the network.

PETA ends up releasing the NSFW ads online

If you have no interest in watching, the video shows a split screen with two couples having sex. The meat eater finishes quickly while the vegan keeps going, suggesting that vegan diets promote a better sex life.

PETA Senior Vice President Lisa Lange released a statement in response to the ad's rejection.

"Super Bowl 50 audiences will be missing out on comedy, sex appeal, and the lifesaving message that vegan meals can help clear clogged-up carnivores and get their blood pumping again. PETA’s edgy but crowd-pleasing TV spot shows that vegans may have a banana in their pajama pocket, just to snack on later, but they’re also really pleased to see you.

In the end, even if the ad didn't make it to air, PETA got exactly what it wanted: more attention.

(H/T: Just Jared)


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