Viewers tend to have mixed feelings about Michael Bay's Transformer movies, ranging from the loyal fans who love the huge productions, to those who are critical of the hyperbolic action. But you can't ignore the numbers, and Transformers movies rake in huge sums of money; in fact, if Paramount are ever a little light on cash they knock-out a Transformers movie and make themselves a cool $300 million.
But it turns out that no one loves Bay's Transformers movies more than the people of China, who are eagerly anticipating a live Transformers production. Yeah... that's right: I don't know about you, but I'm thinking something along the lines of 'Transformers In The Park'.
S2BN Entertainment, the company behind the Broadway show: Spider-Man: Turn Off The Dark and the Marvel Experience live show, are collaborating with Hasbro and DMG to create Transformers Live, a production exclusively showing in China.
It makes sense: Transformers: Age of Extinction was, for a time, the top grossing movie in China, having generated $318 million at the Middle Kingdom box office. So naturally the franchise is looking to tap into the huge fan base and make the most of their popularity.
Deadline have quoted one of the Transformers Live producers as saying:
“Transformers Live will be a cross between an action-adventure spectacle, a theme park attraction and a theatrical show,” said S2BN Entertainment chairman Michael Cohl. “Fans will experience intense action, beautiful visual moments, an emotionally engaging story, lots of humor and rousing music.”
Intense action, beautiful visual moments, an engaging story, humor and music alongside real robots... okay, that sounds like it's worth some attention!
Who knows, if the show achieves success in China perhaps we'll see something similar in the U.S.A. or Europe. Regardless of your opinion on the franchise, an action-adventure spectacle, crossed with a theme park attraction and a theatrical show sounds pretty damn awesome!