Eddie the Eagle is one of my most anticipated movies of the year: Hugh Jackman, Taron Egerton, and a feel-good story that's already getting great early buzz. And while the Sundance Film Festival is usually for those indie darling flicks still looking for a distribution home, Hugh and Taron shocked frosty Park City last night by showing up at Sundance to screen Eddie in all its glory.
They also pulled off one of the most talked-about and clever marketing stunts in recent memory at Sundance, but more on that in a bit ;)
If you haven't seen the trailer yet, a warning: You will be instantly inspired to become an Olympic athlete.
Taron Egerton plays Eddie Edwards, a young man with a dream to compete in the Olympics. It's not long before he encounters Bronson Peary (played by Hugh Jackman) and convinces the more experienced athlete to coach him in ski jumping.
Check out this brand new clip from the film to get your first look at the dynamic duo's readiness to take on the Olympics by snow storm.
Eddie the Eagle paired with Jimmy Beans Wool and "yarn bombed" the entirety of Park City with Eddie knit-ware. This subversive strategy caught on, and alerted a huge Sundance crowd to the fact that Eddie the Eagle was in fact playing at Sundance - a surprise flash screening that only the luckiest in town had a chance to catch.
This statue chilling (literally) at Sundance just warmed up a bit with an Eddie scarf.
Oh look! It's an Eddie tree!
Finally, Hugh and Taron showed up for a red carpet screening event looking dapper as ever. We've never seen a film pull off this inventive and immersive a stunt in Park City...and much like Eddie soaring through the snowy air, it took off like a cool crack of wind.
Eddie the Eagle comes out February 26, 2016, so be sure to bundle up and get your jump on in theaters next month!