Star Wars: The Force Awakens has made almost $2 billion at the box office, yet Disney are still wringing out any possible revenue from the record breaking franchise.
In Fact, They Want Cable Companies To Pay $30 Million To Broadcast The Movie On TV
Variety reports that executives have met with networks to sell the rights to the exclusive television screening of the Force Awakens, along with Episode VIII (2017) and Episode IX (2019), for a total of $90 million.
As well as the new releases, the entire back catalogue of the previous six movies is up for sale. The previous buyers, Spike TV, paid around $70 million to own the rights for six years in a contract which expired in 2014.
Traditionally, the release of a movie goes in various stages. The first is the cinematic release, followed by the release of Blu-Ray/DVD roughly four months later. In recent times, this window includes streaming services.
A couple of months later, the film will be available on premium, paid-for TV. This is eventually followed by free-to-air channels entering the fray to broadcast, a couple of years after release.
Netflix's $300 Million Disney Deal
In 2012, Disney paid over $4 billion to take over Lucasfilm, and such deals will go some way to recapturing those funds. The demand for TV networks to pay for the rights to the movie is high, with companies such as FX, Viacom, NBCUniversal and AMC said to be bidding for the series.
However, streaming giant Netflix already have the rights to the J. J. Abrams blockbuster as part of their $300 million per year deal with Disney. With subscribers having 24/7 unlimited access to streaming, will audiences be big enough to justify the expenditure?
Source: Comic Book