ByTommy DePaoli, writer at
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Tommy DePaoli

Comic book movies may have become the major tentpoles of the modern day movie business, but that doesn't mean they are all created equally.

Now that many of the major studios are releasing their own superhero films, there's this latent sense of competition between them for their new slate of projects. This month's Deadpool kicks off 2016's year of the hero, that's filled to the brim with action-packed goodness. But, who will reign supreme?

Variety is using ListenFirst Digital Audience Ratings (DAR) — Film to try to get the answer. It's a a bit of a cumbersome title, but DAR — Film measures what movies are engaging users across Facebook, Google+, Instagram, Tumblr, Twitter, YouTube, and Wikipedia. Early numbers for the superhero films are in, and you may be surprised who is coming out on top.

Batman v Superman: Dawn of Justice and Suicide Squad are tracking 500% stronger than all competitors

According to Variety, Batman v Superman is the top film by sheer volume of interest, followed by Suicide Squad and Deadpool.

While Suicide Squad will have to maintain this level of interest until it comes out in August, Batman v Superman is sitting pretty less than two months before its release date on March 25, 2016.

This might be the strongest summer ever for Warner Bros.

With the combined success of Batman v Superman and Suicide Squad that people are anticipating, Warner Bros. and DC are expected to make a huge impact in the superhero game.

Shockingly, Captain America: Civil War is not high on any of the leaderboards, which now has people speculating that DC will outdo Marvel at the box office this year.

Is this a true test of interest, though?

While DC must be reveling over this prediction, some people have pointed out that the DAR — Film takes into account every post on any of the social media channels listed above. This includes the studio's own social media channels as well as any negative feedback the movies are receiving.

Therefore, these numbers may just indicate that while the most people are definitely aware of Batman v Superman and Suicide Squad, only time will tell if those will result in major profits.

(Source: Variety)


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