As many of you have seen and purchased for yourself or others, Funko and its Pops are everywhere, From apparel, figures, mini figures, stuffed figures, subscription boxes and accessories. I can say from first hand experience, after getting one, then looking at the back of the box and seeing what I needed to collect that specific series, I was hooked.
The hunt was on!
It started innocent enough back in 2005 when the original Funko founder Mike Becker sold his little company to the current CEO, Brian Mariotti. At the time Funko had no licensing agreements with any of the major players in toys, movies, games and cartoons. Since the purchase of the company, Mr. Mariotti aimed to grab a piece of the collectibles world. This required the acquisition of many licenses of popular properties, which they did in a big way.
Since 2005, Funko has acquired the licenses to Marvel, DC Comics, Paramount Pictures, Lucasfilm, CBS, FOX, Hasbro, Ubisoft, Bethesda Game, Disney, WWE, Sony Pictures, Warner Bros., DreamWorks, NFL and more.
That is a very impressive licensing line up and it helped make Funko a worldwide fixture of pop culture. Their most popular line is their Pop! Vinyl series, that doesn't seem to have an end in sight. The popularity with collectors and fans is now turning into a race to the stores.
After a few years of subscription boxes using the Funko brand to attract new customers. Many people feel, Funkos became the most highly anticipated item inside all mystery boxes. So they decided on launching their own mystery subscriptions boxes with the Marvel Collectors Corps., the Star Wars themed Smugglers Bounty box, and now they are on the verge of releasing DC's Legion of Collectors (March 2016). They guarantee each box will have exclusive Funko figures from their many lines of products. That is a huge leg up on all other mystery boxes and retailers.
Here are the sites on the off chance you were let out of your cave long enough and would like to subscribe:
Some of my collection
I currently have about 58 in my game room at home and then about 51 in the Theater room. These does not include the mini figures, mugs, and plush figures. It all started with my wife getting me the Captain America Pop Vinyl from Captain America: The Winder Soldier, and then from there it took on a life of it's own.
Everywhere you go you will see retailers getting on the Funko bandwagon. It's getting to a point that retailers are requesting exclusivity in certain series characters. The list of retailers that now have exclusive Pop! Vinyl figures when they release is expanding and consist of Gamestop, Toys R Us, Walmart, Target, Amazon, Barnes & Noble and a few more. That in itself should allow you to see the popularity and how far Funko has come in just 10 years.