Watching the new Suicide Squad trailer made me think about the power of good music. The trailer is excellent but Queen's Bohemian Rhapsody in the background enhances the whole experience. Music gives the trailer a great opportunity to experiment with editing, using parts of the song to resonate with the images and it simply works.
Warner Bros. had been very careful with the marketing for this movie; show too much and it will ruin it, but show too little and it will confuse people. The decision to release the first clip (not an official trailer) of the movie was a very smart move since it gave a better sense of how to move forward with the marketing.
I know that the official version of why the footage was released was because it leaked online but if you think about it, it's the best thing that could have happened to the film. People reacted positively to the tone of the movie and it shows that the studio took a cue from this "happy accident" and hasn't let up. And again, that clip was good but the song I Started a Joke by the Bee Gees (cover by Becky Hanson) was so beautiful and haunting that I couldn't stop watching it for weeks. Two different trailers, two different songs and twice we ended up wanting to see more.
I wrote this article with this concept in mind; movie trailers that blends with a good song and that you can't stop watching. I want to share with you just five of my favorite movie trailers (there are too many to list) that, just like Suicide Squad, use music to make them not only good but memorable.
5. The Great Gatsby (2012)
Song(s): Kanye West and Jay-Z's No Church in the Wild / U2's Love is Blindness (cover by Jack White)
This trailer is effectively divided in two parts. The first part introducing us to the world of The Great Gatsby. It is enticing and full of excess. Kanye West and Jay-Z's No Church in the Wild is in charge of the first half, taking us on a cool and suave ride through the streets of 1920s New York. And then, the second half starts. Now we are in Mr. Gatsby's bedroom and see the world in a different way and all of a sudden, everything just explodes with Jack White's powerful lyrics. The imagery is overpowering but the songs balance it all out.
4. Birdman (2014)
Song: Gnarls Barkley's Crazy
The song just nails the tone. It has drama, a giant mechanical bird, a grown man wearing only his underwear walking down the street, all while a marching band is playing in the background. The best part? It all makes sense.
3. The Wolf of Wall Street (2013)
Song: Kanye West's Black Skinhead
More, More, More. This trailer is sexy, excessive, over the top and you just want to be part of it all so bad. Black Skinhead by Kanye West in the background for some reason works perfect with the trailer and it just draws you in more and more. Even if you claim to be a good person, you can't help but want to hang out with the horrible, bad and immoral people you just witnessed. When the trailer begins, you want to be part of that world. Once the trailer is over, you decide that not only do you want a piece of that, but now you desire to have it all. More, more, more.
2. Watchmen (2009)
Song: Smashing Pumpkins' The Beginning Is The End Is The Beginning
Funny, isn't it? This song was originally included in the Batman & Robin soundtrack and after you listen to this song with the Watchmen trailer, you can't imagine it with anything else. It feels as if it was made specially for this movie. The lyrics give such power to the images that you could easily be watching a music video instead.
1. You're Next (2011)
Song: Lou Reed's Perfect Day
You weren't expecting a horror movie as my number one, right? When was the last time that a horror movie trailer used a popular song to achieve maximum levels of creepiness.
The You're Next trailer knows how to deliver its message and it's edited beautifully. But the song in the background, Perfect Day by Lou Reed, is what makes this trailer achieve greatness. I honestly have no words to describe this trailer other than it makes me feel distraught and excited at the same time. And I just want to watch it all over again.
Well, there you have it. Thank you very much for your time and I hope you enjoyed the read.