Overnight Beyonce may as well have reestablished herself as our most prized and influential cultural icon. She was gone for a minute and we've begun to starve without a new track to obsess over and here she is unexpectedly dropping not just a new single, but a video that gave the internet a heart attack.
Everyone jumped on the Yonce band wagon. It's already being called a black power anthem (ahem Kendrick has many of those) and a call to end police brutality. Every journalist and twitter follower are on this and once again, Beyonce has a way of making us pay attention just to her (Coldplay who?).
Tumblr can hardly contain itself and the iconic images that she provided are enough to keep us reblogging forever. Not to mention, all of this is happening while the Carters are casually watching a basketball game like it's business as usual.
So while we've seen many other artists drawing attention to social injustice, Beyonce has a power to wield out attention exactly where she wants it to go.
Her sinking on top of a police car and a child dancing in front of a group of all white policemen, delivered to us by one of the most successful musicians of all time is a message that doesn't want to be ignored. Beyonce says - listen, and we do.
Not only did formation creep into every piece of media, get ready for this to stick around. Beyonce is possibly bringing this song to the Super Bowl, which she's already stole from Coldplay, and it's already plastered over every crevice of the Internet.
Already garnering fan art:
So when Beyonce says jump - we ask, how high? And if she wants to dedicated half the song to just slaying, then she damn well can, and we're gonna love it.
Lyrically, it's honest and powerful, while remaining personal and uplifting.
“My daddy Alabama, Mama Louisiana, You mix that negro with that Creole make a Texas bama.”
“I like my baby hair, with baby hair and afros, I like my negro nose with Jackson Five nostrils.”
“Earned all his money but they never take the country out me. I got hot sauce in my bag, swag.”
It's definitely a turn for Ms. Carter. She likes to keep us on our toes and hasn't failed to stir up a discussion around her projects. This one reflects boldly on where the black community stands with both the government and the police as well as paying and homage to her southern roots.