ByDerek McKearin, writer at
Musician, athlete, scholar, artist
Derek McKearin

While not the biggest fan, I do think the Star Wars series is pretty cool. One of the many hopes that myself and many others had when The Force Awakens released was the hope that it would surpass either/both Avatar and titanic as highest grossing film of all time.

With it breaking all of the right box office records in its opening few weeks, it seemed right on target to do just that.

What happened?

The international box office.

While the movie did well, it definitely didn't live up to the projections the studio had hoped for in certain over seas areas. It's hard to pin point a reason, but the movie didn't enjoy the same success that made it the highest grossing movie of all time in North America.

Kylo Ren
Kylo Ren

The reason I've chosen to write this article now is because The Force Awakens has drastically reduced the amount of cash it has been taking in. Episode VII would still need about another $180,000,000.00 just to edge out Titanic or $780,000,000.00 to pass Avatar.

How can that happen?

The only way I can realistically see that happening is if the studios decide to take the same route taken with Furious 7 and Jurassic World: re-releasing it in theaters.

Both of the a fore mentioned Furious 7 and Jurassic World were actually behind both Avengers and Avengers: Age of Ultron in terms of highest grossing movies. What caused the difference and allowed those movies to pass up the Avengers and it's sequel? Re-release, which is something neither Avengers movie decided to do. The extra push allowed the films to garner a fairly significant amount to put them over.

A potential business strategy would be to wait until The Force Awakens is pulled from theaters and not to release it on Blu-Ray/DVD. Build a demand by waiting. After enough time has elapsed, re-release the film in theaters to give it one last massive push.

Avatar is a good movie. Titanic kinda sucked. I'm okay with both being at the top spot, though I wouldn't mind if Star Wars surpassed both and would be glad if it passed Titanic.

Would you go see Star Wars again down the line if it were to be re-released in theaters?



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