Arguably the biggest movie franchise right now is the Marvel Cinematic Universe. With 12 movies, 4 tv shows, and a variety of One Shots since 2008 and more on the way, it doesn't seem like it will be going away anytime soon.
And so far, outside of the occasional good X-Men movie, they haven't had much competition. But from the looks of it, DC's upcoming movies will finally give it the competition it needs. But already, people are predicting that the universe will either fail, or overtake Marvel's movies and cause them to fail.
There are so many articles talking about the differences between the universes, and how one is so much better than the other. But no one seems to be taking into the account the biggest difference.
DC's Universe doesn't really exist yet.
So far, the "universe" consists of just a divisive movie, a handful of trailers, and some really cool looking concept art. And because "Batman V Superman: Dawn of Justice" is at it's core, a sequel to Man of Steel, the Cinematic Universe won't really exist until the release of Suicide Squad later this year.
And people seem to be taking either their favorite or most hated things about Man of Steel, and projecting them on a dozen movies that we for the most part know nothing about. And I don't think this is fair at all for this Universe to be judged before it has got a chance to prove itself.
Movies can't be judged until you see them
Lets take a look at two Marvel movies that released back to back. Guardians of the Galaxy and Avengers: Age of Ultron.
Guardians of the Galaxy was a movie expected by most to be a complete disaster, and many consider it to be one of Marvel's best movies. Now lets compare that to Age of Ultron. The hype for this movie was unreal. Everyone was proclaiming this would be the best superhero movie ever made, Ultron would finally be a villain on par with Loki, etc. And although it was okay, I can safely say it is one of the worst movies in the series.
Neither franchise is "doing it wrong"
Although I don't agree with alot of decisions made in Batman V Superman, I can safely say that there is no "wrong" way to make a Superhero movie. I am sure any approach can be done correctly, although that doesn't mean it will be. There will always be room for both approaches, neither side is going to put the other out of business.