I think it's safe to say our beloved Sonic the Hedgehog hasn't had the best of times over the past few years, what with a hilariously divisive redesign, one horrendously bad outing in the ill-fated Sonic Boom: Rise of Lyric, and a few other poorly received outings in games.
So you'd think on the iconic character's 25th anniversary there could possibly be no other way of dragging him through the bushes of disappointment by subjecting him to more embarrassment. Well you'd be wrong.
SEGA has recently revealed its plans for the impending Sonic movie, and it sounds a little worrying to be honest. Intended on being a mixture of animation and live-action, the blue streak's first cinematic venture will be hitting cinemas come 2018.
Gotta Earn Fast
In an interview with The Worldfolio, SEGA CEO Hajime Satomi discussed the movie, which is still in its planning phase, and cogitated on the directions SEGA will be headed in the near future:
"Sega Sammy Group is currently planning with Sony Pictures to create a live-action and animation hybrid 'Sonic the Hedgehog' movie scheduled for release in 2018.
Like with this CG animation production, we would like to expand our business into other entertainment areas beyond what we are currently involved."
And you will be surprised at what those "other entertainment areas" are. SEGA is planning on moving into opening up indoor theme parks and pumping out more animations of their decades spanning IP, as well as an all-out assault on mobile games of course:
We are strong in the smartphone and online gaming industry. Therefore, for our company to grow bigger, we must focus on expanding into markets other than smartphones and online gaming - such as indoor theme parks in Asia or animations.
There Is Hope...
Worried yet? Well don't be too disheartened, because SEGA still produces some outstanding games, like Sports Interactive's seminal Football Manager franchise, Creative Assembly's Alien: Isolation was outstanding and how about them Yakuza games, huh?
It's just... Sonic, man. Where you at, bro? I miss the fun we used to have. Do you remember the fun? Oh, the fun...