Recently during a pretty bleak earnings briefing, Nintendo president Tatsumi Kimishima revealed that Nintendo has suffered from an unfortunate slip in profits and quarterly revenues.
And now, following on from those claims, Kimishima-san has gone on to suggest that this could be due to the world of gaming shifting beneath the old legend's feet.
The younger generation of gamers is apparently not learning of the Nintendo brand through games anymore, but rather through officially licensed merchandise like amiibo and... Super Mario toothbrushes? Which has naturally lead the big N to rethink a couple of things.
Looking ahead to the future, with the NX and a new Zelda game on the horizon, in order to maximize profits we can expect to see many more Nintendo IPs being used for marketing purposes and fan service.
Here's Kimishima-san discussing their POA:
Due to changes in our industry, the proportion of young consumers who are first experiencing games on our systems has been falling.
We want to have everyone become familiar with our IP by reaching as many people as possible from an early age within their daily lives.
Our long-term strategy is to spark our consumers' interest in playing Nintendo game systems and encouraging continued growth of our games business.
This long-term strategy will involve licensing their IP out to Universal for a theme park attraction, more toothbrushes, and probably even more branded footwear like these Converse.
And all of this comes after the news last year that Nintendo was considering heading back into cinemas. Now that the Super Mario Bros. movie shaped wounds have healed, the legendary Shigeru Miyamoto announced the plans which led to a number of Nintendo characters appearing in films like Disney's Wreck It Ralph and, most recently, Adam Sandler's ill-fated Pixels.
As we look more broadly at what is Nintendo's role as an entertainment company, we're starting to think more and more about how movies can fit in with that. And we'll potentially be looking at things like movies in the future.
Like the rumored Mario movie collaboration between Nintendo & Sony Pictures, right?
It's a sad state of affairs when old heads like Nintendo and SEGA have to resort to selling branded toothbrushes or opening theme parks in order to keep their time-tested IP relevant. But in a time where 1080p, 60 fps, photo realistic sandbox gaming is all the rage, I guess being a stickler gets you stuck in the ground while your competitors change the world around you.
Moral of the story is: everybody buy an NX so we don't have to sit through an animated, live-action hybrid Mario movie. Start saving now!