Its summertime in February at the North American box office.
Deadpool just scored the biggest day ever for an R-rated movie with record $47.5 million above the $42 million opening day of The Matrix Reloaded. It is the biggest R-rated single day, the 39th biggest single day, the 21st biggest opening day, and the second biggest day ever for a 20th Century Fox release behind the $50 million Thursday debut of Star Wars Episode III: Revenge of the Sith.
As of now, the Marvel character also scored the second biggest day ever for the month of February with an estimated $41.88 million. And its about to snag the first $100 million+ R-rated opening weekend.That debut puts it in course for an estimated three day gross of $133 million and a mind blowing four day haul of $155 million over the Valentine's Day/Presidents Day weekend.
I’m inclined to call 20th Century Fox’s Deadpool campaign the marketing triumph of 2016.
Deadpool is sizeable victory for Reynolds and 20th Century Fox, who spent 11 years making the irrelevant movie, since its one of the rare comic book movies to be rated R.
Deadpool has a fresh rating of '83' at Rotten Tomatoes.