ByChristopher Bell, writer at
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Christopher Bell

Today marks the end for Ghostbusters fans: the end of the wait for footage of the upcoming film. Today Sony studios releaseds first footage of the upcoming reboot in the form of a video announcing the trailer.


The video drops on the day predicted to be the end of the world, Valentine's Day 2016 according to Elaine, a guest of Peter Venkmans talk show "The World of the Psychic".


Dropping the announcement trailer on the day the internet would be sure to be talking about the above clip was a brilliant marketing tactic. We've seen what a unconventional marketing campaign can do for a movie with the recent box office record breaker, Deadpool. Can't wait to see if Sony has something equally as awesome and effective for theirs.

The New Directions
The New Directions

The reboot stars a team of modern comedic legends Kirsten Wigg, Melissa McCarthy, Kate McKinnon, and Leslie Jones. The story is as follows :

Erin Gilbert (Kristen Wiig) and Abby Yates (Melissa McCarthy) are a pair of unheralded authors who write a book positing that ghosts are real. A few years later, Gilbert lands a prestigious teaching position at Columbia University, but her book resurfaces and she is laughed out of academia. When ghosts invade Manhattan, Gilbert reunites with Yates, teaming up with a nuclear engineer, Jillian Holtzmann (Kate McKinnon), and a subway worker, Patty Tolan (Leslie Jones), to save the world.

Most of the original cast has been said to have cameos for the film, though they won't be portraying the same characters you know and love from the original films. While that news puts an end to rumors of a continuation of the original story, this is just the beginning of what the new world of ghost-busting will look like.

Is this an exciting start to the rebooted Ghostbusters marketing campaign?


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