Now you may think that the marketing campaign for [Batman v Superman: Dawn of Justice](tag:711870) just couldn't be amped up anymore after the final trailer landed last week, promising a hefty dose of The Dark Knight Returns era Batman (Ben Affleck) and a sassy AF Alfred (Jeremy Irons).
But this doesn't mean that the promo cannons are slowing down any, oh no, for along comes the official Twitter account to remind us that it can always get a little darker for Ben Affleck's Dark Knight, delivering unto us a shiny new promo still from the upcoming superhero showdown.
We've seen this before of course, both the image itself and the caption: "The bat is dead. Bury it." harken back to earlier promotional clips we've seen from the DC extravaganza (let's just hope they haven't blown their load too early on this one). And a lot of the marketing does seem to be pretty Batman focused.
When Ben Affleck was announced to be the next actor stepping into Batman's legendary cowl the reaction was mixed to say the least. But the actor/character combo affectionally known as Batfleck has gone on to more than exceed our expectations as he takes front and center in the promo material, and he's looking quite the part now as both the man in the bat mask and the older, broken Bruce Wayne.
In an extended clip shown on Conan a few weeks back, Superman (Henry Cavill) proclaimed that the figure known as the Batman was dead, threatening the man in question with:
"Next time they shine your light in the sky, don't go to it. The bat is dead. Bury it. Consider this mercy."
But Batman isn't having any of that nonsense and so far the promo materials have been teasing what could be the most complex Bruce Wayne we've seen on screen yet, one who is dangerously close to slipping too far into the violence of the Batman persona.
As Alfred warns in the first trailer, "That's how it starts. The fever, the rage, the feeling of powerlessness that turns good men cruel."
Sure, Christian Bale's Batman — who appeared in Christopher Nolan's excellent The Dark Knight trilogy — had more than his fair share of baggage (both physical and emotional). But Batman v Superman thus far presents us with a more subtly damaged and complex portrait of Bruce, "getting slow in [his] old age" and fractured by the loss of Robin (presumably Jason Todd, who died at the hands of the Joker in the comics).
While Man of Steel introduced us to Henry Cavill's DCEU Superman / Clark Kent, it's looking likely that Batman v Superman will give more narrative focus to Batman's side of the argument, which makes sense, given that this is his introduction to the DC Cinematic Universe.
It doesn't mean that things are black and white though, both Superman and Batman will be getting their time to shine when their showdown finally arrives; a clash of ideologies leading to a clash of fists.
But there's a lot of other exciting things going on too, from the long awaited introduction of Wonder Woman / Diana Prince (Gal Gadot) to the setting up of the Justice League, Batman v Superman is set to be one of the superhero highlights of the year.