In what was ultimately another disappointing year for horror fans, one particular movie increased the stranglehold that cheap horror has maintained on the genre for some time now: The Gallows.
The Gallows is a found-footage style horror film that hit theaters in 2015, written and directed by Travis Cluff and Chris Lofing. The story follows a few high school kids who are up to some typical teenage shenanigans and find themselves in a tough spot when a supernatural force begins to terrorize them. Sounds like a pretty standard setup to a horror movie, right? So why is THIS movie the one that stands out as damaging to the genre? One word: profit.
According to the International Movie Database, 'The Gallows' had an estimated budget of $100,000 - and an opening weekend that grossed over $10,000,000.
Read that last sentence again. And again, please. In fact, IMDB also cites that, after 2 months in theaters, The Gallows grossed over $22,500,000.
So by now you're thinking, "Why do I give a shit? In fact, why am I even reading this drivel?" Or maybe you even have your thinking face on, like this guy:
Well, if you are a fan of horror, then this is very important because it helps us foresee what is to come.
The main driving force behind making most movies today is the expectation of profit and a return on investment. Couple this with the unfortunate circumstance that the horror genre finds itself in today (with oodles of cheap, sub-par movies paraded out every year to disappoint us) and you have a prediction that looks a lot more likely than any palm reading you've ever had perpetrated against you: more cheap movies are coming.