ByKit Simpson Browne, writer at
Writer-at-large. Bad jokes aplenty. Can be gently prodded on Twitter at @kitsb1
Kit Simpson Browne

(Warning - the following article can be considered to contain some very mild SPOILERS for the upcoming Batman v Superman: Dawn of Justice. Proceed with whatever level of caution that suggests is wise...)

Now, when it comes to epic, March-defining superhero-throwdowns starring Bat-themed vigilantes and alien god-figures, there's really no beating Batman v Superman: Dawn of Justice, what with that, y'know, being its central plot and all. Thankfully, though, the movie's aim seem set to be a whole higher than merely a seasonal super-smackdown - with what we've seen so far suggesting a magnificently destructive tale of iconic heroes arguing about major modern political issues...with their fists.

It's also, though, something more than that. For instance...

This New 'Batman v Superman' Featurette is About More Than Zack Snyder

I mean, sure, there's a lot of Mr Snyder in there...

...both off-set and on...

...but the real star of the clip? Well, that'd be Turkish Airlines, the movie's promotional partner, which it seems takes an even larger role in the movie than the company's presence in a number of recent cross-promotional trailers would suggest:

So much so, in fact, that it even seems that Gal Gadot's Wonder Woman will be flying with the airline in the movie...

...which, of course, tells us one key thing:

Turkish Airlines Likely Paid a Butt-Load of Money Towards the Movie

Which, with commercial partners becoming an ever-more integral part of the movie-making business, isn't exactly a surprise - though the extent to which the airline's involvement in the movie is being highlighted remains relatively unusual.

The main point of all which being?

Keep an eye out in the movie for a scene or two in which Turkish Airlines appears notably reliable or high-quality - and for the other promotional and commercial partners that are likely to crop up during the film's running time...

What do you reckon, though?


How do you feel about movies having commercial partners?



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